The unexpected success of the Netflix-financed serial Squid Game in September 2021, written and directed by South Korean filmmaker Hwang Dong-Hyuk, undoubtedly confirmed a rising interest in hallyu. While Squid…
Archive for February, 2023
Cultural Specificity, Hybridity, and Transnationality in Squid Game
Netflix’s original series Squid Game emerged as one of the most discussed TV series in 2021, generating 1.65 billion hours of viewing in 28 days after its release on September…
The Hallyu Project: Introduction
Consider: Parasite’s historic Best-Picture Oscar win; Squid Game’s still-unrivaled Netflix triumph; the globally chart-topping tracks of BTS and Blackpink; and the recent addition of 26 new Korean words to the…